COMMUNICATION
MARKETING
PROJ.MANAGEMENT
Reconocer "la necesidad" es la condición esencial del diseño...
-Charles Eames
PORTFOLIO
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LOGOTYPE JH + CUB3
My Logotype is composed of three squares of three colors that are scaled giving the sensation of ascending movement and represents three sheets of paper in movement, transmitting their content out, as it would be sound waves, but in this case graphic waves:
C O M M U N I C A T I N G ...
D O C U M E N T A T I O N...
As a communicator, marketer and designer, I thought that the best way to represent three areas in my life that define me the most to the core of my essence, are this 3 cubes, I thought of these three interrelated cubes creating and transmitting a message would be a prefect representation of myself , which are:
COMMUNICATION
MARKETING
PROJECT MANAGEMENT
​
INSPIRATION
Inspiration is a playful concept that eludes any attempt to be caught, it is elusive and very ephemeral.
Sometimes all you have to do is listen to a specific song, or look at something and you're in the work zone. Other times, seemingly more random things tend to inspire our work.
In my case, this inspiration came from an ESPRIT shirt from 1983. My first salary was to buy that shirt that I still remember with much affection. At that time Esprit was a very coveted , luxus brand and extremely expensive.
It is this simple way of looking at life that has led me to find inspiration in the most varied, diverse and unexpected places. Well, a designer can never know where the magic song of our muse will come from, mine came from an ESPRIT shirt ´83, who would have said it....isn´t it?
