DIGITAL STRATEGY FIRST STEP - KYC - KNOW YOUR CUSTOMER

CREATE CONTENT KNOWING WHO IS HE/SHE, WHERE IS HE/SHE, HOW IS YOUR CUSTOMER, HOW TO REACH HIM/HER...

Following a video marketing strategy is essential to be present in the minds of today's consumers. The audiovisual format is becoming more and more popular, and those who use it see a considerable increase in the success of their communication actions.

If you want to learn how to turn this format into your workhorse, be present in social media and use them in your strategy, don't miss this post! We give you data and tips so you know how to incorporate them.

Why is it important to use video in social networks?

Regardless of whether you intend to publicize your product or your company, when you follow a strategy in social networks you want to add content in audiovisual format as a communication tool. The data relating to the interaction with them show that it is one of the most effective ways to attract the attention of users.

In recent years, a trend has been detected in the younger generations (the so-called millennials and generation Z) with respect to media consumption: the younger the profile, the less television is consumed. That time is replaced by watching audiovisual content on the Internet. This trend is growing, and every year the time spent on these media increases to the detriment of television.

On the other hand, and regardless of where you place them, videos on social networks manage to improve interaction with users. According to statistics, if you use the audiovisual format on Twitter, comments and retweets will be multiplied by three. In addition, you will improve your brand recognition and facilitate the conversion of actions into sales.

Finally, mobile devices play an important role in the rise of video marketing. This is because they provide access to content anywhere, which allows targeted online advertising to be taken to places where it did not reach before, such as bus stops or subway cars.

The video is one of the best tools in social media plan, it can reach and engage clients if the message resonate with their own problems and situation.

How to define your video marketing strategy in social networks?

In order to enjoy all the advantages offered by audiovisual content on social networks, it is important that you establish a plan focused on supporting the rest of your business strategy. In order to do so, we advise you to follow the following steps.

1. Define your audience

If you already have a presence in networks, surely you have a platform that stands out more than the rest in terms of followers and interactions. This will give you information about who your users are, and will help you know what kind of videos to create. If not, you can always use the account profile to get demographic data such as their average age, location, gender, etcetera.

2. Know your competition

Seeing what your competitors are doing and where they are doing it will also give you clues about the content you can create and the most appropriate platforms to create it on. Learn from what they do well, but don't copy their strategy. Being original and authentic is highly valued by Internet consumers. Looking like a copycat can hurt you and lose you an audience.

3. Spend time getting to know your followers

Be interested in what they like, but know better what are they are "person" , you can find these answers in demographics, etnographics, netnographics, behavioral metrics, and find out what makes them interact more or which platforms they spend more time on. From Facebook to TikTok, there are numerous social networks with different cultures. None is better than another; that will determine which one your current and potential audience spends the most time on.

Remember that quality is important. It is better to focus your strategy on 3 or 4 platforms and create quality and relevant content for them than to be present on all of them and not attract an audience on any of them.

4. Create a calendar

Ideally, all the actions you carry out should aim to support the rest of the commercial and communication activities you have scheduled. Using a calendar in which you can have a global vision of your strategy will allow you to schedule videos in a more agile way, and use them to promote launches, reinforce your brand image, and much more. And all in a coordinated way!

As you have seen, video marketing can become a strategic ally to bring your brand closer to customers. To do this, you only have to create content adapted to their profile, of quality and relevant. By uploading it to the right social network, you will improve your interactions and visibility.