Brian Tracy: "The Psychology of Sales : 10 Keys for Success"

Brian Tracy is one of the most recognized authors in the world of sales, for his extensive knowledge on the subject and the practical way in which he conveys his knowledge through his books.

In the book The Psychology of Sales, Tracy provides parameters for the reader to learn how to identify the internal game of sales, know why people buy, shows how to analyze different sales methods, among others, highlighting its 10 keys to success in sales, which are pearls for the growth of professionals in the area.

Below we share the 10 keys to success in sales of Brian Tracy:

Key #1: Do what you like to do

The good salesman loves what he does, people who are happy doing what they like have a greater chance of success, because this carries intrinsic commitment to be the best at what he does.

A good attitude towards the customer, the product or service and the company depends a lot on this, it will bring positive results. Otherwise, the best thing to do is to change jobs.

Key #2: Decide exactly what you want

Take some time to establish what your sales goals are and determine what you want to achieve, then it is essential to draw the roadmap that will lead you to those objectives, this is achieved by planning actions to achieve the objectives set.

It is important that the planning of the goals is done in writing, this action guarantees you to keep the focus to reach your potential.

Key #3: Back up your goal with persistence and determination

Once you have your plan to reach the goals, it is necessary to maintain an unbreakable willpower and perseverance to achieve them.

Consistency and determination in repeating every day the same steps to achieve success in sales, as well as maintaining a positive thought, increases exponentially the chances of success.

Key #4: Commit to being a lifelong learner

Tracy at this point emphasizes that the mind is the most precious asset of the human being, so it is essential to maintain constant learning, the quality of knowledge that is acquired will ensure better results.

Nowadays, the salesperson has great advantages, since there is greater access to information, to be trained online and to obtain books that strengthen the knowledge that you have and to keep up to date.

Key #5: Use your time well

Time is the only resource that is not recovered, therefore knowing how to invest time is an essential skill to achieve objectives. Planning your day from the night before and prioritizing your activities will make you much more productive, getting better results.

Key #6: Follow the leaders

Identify who the people are who are leaders in your area and follow their example, if possible, establish a relationship with them and learn from their good habits and what has made them successful.

Jhon Maxwell in his book The 21 irrefutable laws of leadership, mentions the law of the inner circle and is that the human being is the result of the 5 people who surround him more, therefore, invests in maintaining solid relationships with people who add you to reach your potential as the best salesman.

Key #7: Character is everything

Being honest, honest and authentic will allow you to gain credibility, it is important to be reliable to be successful in the world of sales.

Key #8: Use your innate creativity

It is necessary to keep cultivated the capacity to create and imagine in order to visualize what you want and redesign the path to get where you want, remember that everything starts in the mind.

Key #9: Practice the Golden Rule

The author invites us to adopt as a philosophy of life "do to others what you want for yourself" a golden rule that allows us to always choose the right path in relation to our neighbor (client).

Key #10: Pay the price of success

Are you willing to pay the price to achieve extraordinary results? Whether it is dedicating long hours of work, investing time and economic resources in training you, hard work, discipline and sacrifice are necessary to pay the price of meeting the goals set.