Branding Architecture

There is not reason to have a beautiful design, if there is not Brand Strategy of the Story that stands in One Word.

In marketing brand management is the analysis and planning on how that brand is perceived in the market developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself look price the packaging, etc.

You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new". – Steve Jobs

The intangible elements are the experience that the consumer has had with the brand and also the relationship that they have with that brand a brand manager would oversee all of these things.

Truthful Brand Strategy.

In 2001, Hislop defines branding as the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among the competition and building loyalty among customers. In 2004 and 2008 Copper and Keller, respectively defined it as "Fulfillment in customer expectations and consistent customer satisfaction".

Brand management is a function of marketing, that uses special techniques in order to increase the perceived value of a product see brand equity based on the aims of the established marketing strategy in brand management, enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand.

Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers in modern terms brand could be corporate product service or personal brand management, build brand credibility, and credible brands only can build brand loyalty.

Bounce back from circumstantial crisis and can benefit from price-sensitive customers brand orientation refers to the degree to which the organization values brands and its practices are oriented towards building brand capabilities.

It is a deliberate approach to working with brands both internally and externally, the most important driving force behind this increased interest in strong brands is the accelerating pace of globalization, this has resulted in an ever tougher competitive situation on many markets a product superiority: It is in itself no longer sufficient to guarantee its success the fast pace of technological development, and the increased speed with which imitations turn up on the market have dramatically shortened product life cycles. The consequence is that a product related competitive advantage is soon risk being transformed into competitive prerequisites, for this reason increasing numbers of companies are looking for other more enduring competitive tools such as brand management that aim to create an emotional connection between products companies, and their customers.

Brand management may try to control the brand identity and brand image, re-evaluating the core of their core values. And architecturing the brand and creative strategies to convert a persona´s prospect into a buyer, from a buyer to a customer, and from a customer to a brand advocate.

Even though social media has changed the tactics of marketing brands, its primary goals remains the same: To attract and retain customers.

Companies have now experienced a new challenge with the introduction of social media, this change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals.

Word-of-mouth marketing via social media falls under the category of viral marketing, which broadly describes any strategies as encourages individuals to propagate the message thus creating the potential for exponential growth in the messages exposure and influence basic forms.

Ness sees customers makes a statement about a product or company or endorses a brand this marketing technique allows users to spread the word on the brand which creates exposure for the company, because of this brands have become interested in exploring or using social media for commercial benefit

In this digital world, don’t underestimate the customer or prospect. They do the research before they make up their mind to buy into a service or product. They have become, intelligent buyers with so much information to increase the level of what they consider a brand that is on their "standards". Insulting their intelligence could prove to be detrimental to the business and to the brand. Build rapport, trust and loyalty , nowadays is not an easy task for marketers, or communicator. Customers knows what they want, and if they find out or figure it out, that what they got is less than the promise given by the brand, or that the brand has took advantage of then it would take a long time to rebuild the confidence to trust the company again.

One big challenge is that the feedback would have created a deeper impact into the social group of the customer, being the customer the negative "X" factor of the brand experience, as soon as the word of mouth, rolls over Twitter, Instagram or Facebook about his experience with that brank, is quite difficult for a brand to recover when all this tiny voices get together in the media. The damage can be prevented just building the brand over true values. Customer will pay back with loyalty and engagement, and this is sometimes brands cannot let be unseen.