#0 - ZERO POSITION IN GOOGLE

THE BEST WAY TO APPEAR FIRST AND WIN IN THE SEO CAMPAIGN

Surely you have heard many times that position zero is that coveted place that all companies want to occupy and that is the ultimate goal of any SEO strategy. And it is not for less, since digital marketing experts know very well that occupying this space is a guarantee of success, at least in terms of attracting traffic through organic results. Below we are going to tell you exactly what it is and everything you can do to get closer to this coveted position.

What is position zero and why should you care?

For a few years now, Google has been using semantic markup to create what are known as featured snippets, also called featured snippets, which aim to provide a quick and direct response to users. This has given rise to a result in each search that stands out from the rest, known as position 0, which is placed at the top of the SERP, just before position 1.

Position zero results in Google can have several aspects. They are characterized by showing the page title, the URL and an excerpt of the content, either in a short paragraph, a list or a table. I'm sure you too have noticed when searching that these featured snippets are becoming more and more frequent. In fact they are on the rise, as the search engine knows that they are very interesting for surfers, who can see in advance if the link will satisfy their search and feel confident towards those results.

According to a study by Hubspot, pages in position zero receive 114% more visits than those in the first position. Therefore, the challenge of today's SEO is not to appear first, but to get this featured snippet in position zero.

How to appear in Google's zero position?

Google automatically assigns zero results based on the relevance of the contents that compete for a specific keyword. This result is considered the best to answer the user's query. But, then, what can we do to place our contents in the most advantageous situation?

Although there is no perfect recipe for placing pages in position zero, since the technological giant has revealed little about how its algorithm works, the experience leaves some useful lessons for SEO experts. Here are some tips you can follow to optimize your SEO and increase your chances of ranking zero.

Position yourself on the first page of Google results.

This is a prerequisite for the search engine to choose your pages as the best for a given keyword. If you are on the second page, you won't stand a chance!

Always think about the needs of your audience

Remember that featured snippets are those that offer the best response to users. Therefore, when creating your content strategy, find out what your target audience is looking for and what their interests or motivations are. A keyword study will help you a lot in this process.

Have your website optimized for SEO

An improved website that meets the technical requirements of optimization is better positioned, and is much more likely to be chosen by Google as a recommended result.

Think about domain authorities

Domain authority (DA) and page authority (PA) are factors that play an important role in ranking zero. Pages and domains with higher authority are more often featured.

Create content that answers questions

A high percentage of zero positions correspond to searches related to "how", "what" or "why". Whenever possible, create content that answers these types of questions related to your field and do not neglect quality, since semantic depth and variability are highly appreciated by Google.

Do not forget the long tails

Your chances of getting a top position increase if you focus on strategic but less competitive long tail keywords.

Now that you know the most important things about zero position, we encourage you to work on your SEO positioning by putting it in the hands of professionals. This is the only way to increase your chances of success in Google.